A monthly house cleaning customer is worth $2,340 in the first year in Rootstock Growth's 2026 figures: twelve visits at $195. That assumes the customer keeps the monthly visit all year; after typical cancellations the first year comes to $1,691. One-time jobs are smaller, with a deep cleaning at $228 and a move-out cleaning at $243.
Recurring cleaning visit: $195 a visit
Deep cleaning: $228
Move-out cleaning: $243
First year after typical cancellations: $1,691
Three-year value after cancellations: $2,851
Why is a house cleaning customer worth more than the first visit?
A house cleaning customer is worth $2,340 a year against $195 for one visit, by Rootstock Growth's figures: a recurring customer pays for a cleaning every month. One visit is a twelfth of the year, so the value lives in the eleven visits after the first.
How does the monthly math work?
Full year, no cancellations: $195 × 12 = $2,340 in Rootstock Growth's figures. After typical cancellations, with 6.14% of recurring customers lost each month, the first year comes to $1,691. Over three years, after cancellations: $2,851.
What is a house cleaning customer really worth after cancellations?
After cancellations, a new recurring customer's first year comes to $1,691, according to Rootstock Growth. That is below the $2,340 full-year figure because 6.14% of recurring customers stop each month.
What is a recurring cleaning customer worth over three years?
A recurring house cleaning customer is worth $2,851 over three years, cancellations included, as Rootstock Growth values it. That is more than the $2,340 a customer brings in a full first year.
What does one deep cleaning pay?
A deep cleaning is worth $228 to a house cleaning company in Rootstock Growth's 2026 figures. It pays more than a single $195 recurring visit, but as a one-time job it is a small share of a monthly customer's $2,340 year.
What does a move-out cleaning pay?
One move-out cleaning is priced at $243 by Rootstock Growth, the highest single ticket in this trade. Even so, it is about a tenth of what a monthly customer brings in a full year.
How does a house cleaning customer compare with other recurring services?
At $2,340, house cleaning has the highest first-year value of these five recurring services in Rootstock Growth's figures, and its twelve visits a year are what put it there.
House cleaning: recurring cleaning visit, 12 a year, $2,340
Pool service (warm climate): month of weekly service, 12 a year, $2,220
Lawn care (Northeast season): mowing visit, 24 a year, $1,368
Pest control: pest control treatment, 4 a year, $836
Window cleaning: whole-house cleaning, 1.5 a year, $399
How do you work out your own house cleaning number?
A monthly house cleaning customer is worth $2,340 in the first year, or $1,691 after cancellations, according to Rootstock Growth. Multiply your visit price by the visits a client books in a year, or enter your rate and schedule in the calculator.
Source: Rootstock Growth, "What Is a New Customer Worth? First-Year Value for 39 Local Businesses (2026)". Look up any of the 39 businesses or use your own prices on the main page.